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Canon Warns Camera Prices Are Headed Up in 2027—Here's What That Means for Your Wallet
The Bad News From Canon’s Earnings Call I’ve been covering camera gear long enough to know that when manufacturers start talking about “pricing pressures” on earnings calls, wallet-wielding photographers should pay attention. Canon just dropped that exact bomb, essentially telling investors—and us—that camera prices could climb in 2027 if memory chip costs don’t ease up. Here’s the reality: the company’s banking on memory prices to fall next year. They’re not. So what happens when those two things collide?