Camera Buying Guide

Stop Believing Camera Review Hype — Here's What Actually Matters

Stop Believing Camera Review Hype — Here’s What Actually Matters I’ve been reviewing cameras for five years now, and I’m tired of watching photographers drop two grand on a body because some YouTuber with a sponsorship deal said it was “revolutionary.” It’s not. Most of the time, you’re paying for marginal improvements and marketing. Let me be direct: I don’t care about brand prestige, and neither should you. I care about what a camera actually does and whether it’s worth the money.