GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

I’ve spent years arguing that gear matters less than most people think. But even I’ll admit that who owns your gear matters quite a bit, especially when that company is on the edge of bankruptcy and just got acquired by a buyer that didn’t legally exist 48 hours before the deal was announced. When Tony Northrup dropped his breakdown of the GoPro acquisition, I cleared my morning and watched the whole thing.