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Japan's Camera Market Gets Shaken Up: What the Latest Sales Data Really Tells Us
I’ve been watching the Japanese camera market closely, and the July 2026 sales rankings just landed with some genuinely interesting takeaways—not because of who’s winning, but because of what’s actually happening beneath the surface. Sony Keeps Its Grip, But That’s Not the Story Let’s get the obvious out of the way: the Sony a7 V is sitting pretty at number one again in Japan. This camera has basically owned the top spot since it launched seven months ago, and honestly?