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GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened
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GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

I’ve spent years arguing that gear matters less than most people think. But even I’ll admit that who owns your gear matters quite a bit, especially when that company is on the edge of bankruptcy and just got acquired by a buyer that didn’t legally exist 48 hours before the deal was announced. When Tony Northrup dropped his breakdown of the GoPro acquisition, I cleared my morning and watched the whole thing.

Zeiss Just Made Lens Repairs Way Less of a Headache—Here's What You Need to Know
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Zeiss Just Made Lens Repairs Way Less of a Headache—Here's What You Need to Know

Zeiss Just Made Lens Repairs Way Less of a Headache—Here’s What You Need to Know I’ll be straight with you: before September 1st, getting a Zeiss lens repaired in North America was a bureaucratic nightmare. You’d contact Zeiss, get bounced to an authorized service center, wait weeks, and pray someone actually knew how to handle your particular glass—especially if it was vintage. Now? KEH Camera is the official Zeiss repair partner for both the US and Canada.

Sony's RX10 V Shows Why Bridge Cameras Still Matter in 2024
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Sony's RX10 V Shows Why Bridge Cameras Still Matter in 2024

Sony’s RX10 V Arrives, and It’s Actually Worth Your Attention Let me be straight with you: bridge cameras don’t get the respect they deserve. Everyone’s obsessed with full-frame this and mirrorless that, but Sony just dropped the RX10 V, and it’s a reminder that sometimes the boring choice is the smart choice. I’ve spent enough time with bridge cameras to know their biggest weakness isn’t performance—it’s perception. Photographers treat them like the compromise camera, the thing you buy when you can’t afford “real gear.

Viltrox Is About to Flood the L-Mount with New Glass—Here's What It Means for Your Wallet
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Viltrox Is About to Flood the L-Mount with New Glass—Here's What It Means for Your Wallet

Viltrox Is About to Flood the L-Mount with New Glass—Here’s What It Means for Your Wallet Look, I’m going to be straight with you: Viltrox just dropped a teaser about “several new and unreleased L-mount lenses” coming to NAB in Las Vegas, and honestly? It’s both exciting and exactly what we should expect at this point. Here’s the situation: Viltrox joined the L-Mount Alliance last year and has been quietly building out their lineup for Panasonic, Sigma, and Leica users.