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GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened
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GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

I’ve spent years arguing that gear matters less than most people think. But even I’ll admit that who owns your gear matters quite a bit, especially when that company is on the edge of bankruptcy and just got acquired by a buyer that didn’t legally exist 48 hours before the deal was announced. When Tony Northrup dropped his breakdown of the GoPro acquisition, I cleared my morning and watched the whole thing.

GoPro's $285M Pivot Away From Action Cameras: What It Means for Gear Enthusiasts
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GoPro's $285M Pivot Away From Action Cameras: What It Means for Gear Enthusiasts

GoPro’s Unexpected Detour Into Defense Tech I’ll be honest—when I first heard GoPro was getting acquired for $285 million, my initial thought was “finally, someone’s buying them out.” But the real story here is weirder and potentially more telling than a simple buyout. GoPro isn’t being swallowed by some mega-corporation. Instead, they’re merging with Starman Optical, a privately held optics company, in a deal that keeps GoPro on the Nasdaq while fundamentally reshaping what the company actually does.

GoPro's Best Camera Ever Can't Fix Its Fundamental Money Problem
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GoPro's Best Camera Ever Can't Fix Its Fundamental Money Problem

I’ll be straight with you: GoPro just released what might genuinely be their best action camera to date with the Mission 1 Pro. The specs are solid, the features are thoughtful, and for anyone serious about capturing extreme sports or vlogging on the move, it checks the right boxes. But here’s the problem nobody wants to talk about—and trust me, I’m not being pessimistic for the sake of it—the company’s latest financial filings are screaming red flags.