Industry Trends

GoPro's $285M Pivot Away From Action Cameras: What It Means for Gear Enthusiasts
News

GoPro's $285M Pivot Away From Action Cameras: What It Means for Gear Enthusiasts

GoPro’s Unexpected Detour Into Defense Tech I’ll be honest—when I first heard GoPro was getting acquired for $285 million, my initial thought was “finally, someone’s buying them out.” But the real story here is weirder and potentially more telling than a simple buyout. GoPro isn’t being swallowed by some mega-corporation. Instead, they’re merging with Starman Optical, a privately held optics company, in a deal that keeps GoPro on the Nasdaq while fundamentally reshaping what the company actually does.

Apple's Memory Crisis: Why Your Camera Gear Just Got More Expensive
News

Apple's Memory Crisis: Why Your Camera Gear Just Got More Expensive

Apple’s leadership just confirmed what we’ve all been feeling in our wallets: memory chip shortages are forcing them to raise prices, and there’s no relief in sight. While Tim Cook was specifically discussing Apple products, this supply chain squeeze affects the entire photography and imaging industry—including the gear we actually care about. The Real Story Behind Rising Prices Let me be straight with you: this isn’t new information, but hearing it directly from one of the world’s largest tech companies validates what independent analysts have been warning about for months.

AI Is Killing The Value Of Photography Gear (And Here's How)
Industry Perspective

AI Is Killing The Value Of Photography Gear (And Here's How)

I write about photography deals for a living. I’ve spent fifteen years telling people which lenses are worth the money, which bodies hold their value, and which kit you can skip without regret. I want to be straight with you about something I’ve been watching happen for the past two years that I think is going to reshape this entire space. AI is eating gear value. Not all at once. Not in one product launch.