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We Visited Lexar's Factory—Here's Why Premium Memory Cards Actually Cost More
The Mystery Behind Memory Card Pricing Every photographer has been there: standing in front of two memory cards at nearly identical specs, one costs twice as much as the other. You grab the cheaper one, tell yourself it’ll be fine, and move on. But why do premium cards cost so much more? I spent the last few weeks getting hands-on answers to that question. What I Actually Learned at the Factory I recently had the opportunity to visit Lexar’s manufacturing facilities in China to see exactly how memory cards go from raw materials to the products sitting in your camera bag.