Canon, Nikon, and Sony Are Dropping New Lenses Fast — Here's What's Actually Worth Watching

Canon, Nikon, and Sony Are Dropping New Lenses Fast — Here's What's Actually Worth Watching

Every few months I’ll be deep in my deal-tracking spreadsheet, cross-referencing lens prices across a dozen retailer tabs, and I’ll realize I’ve spent three hours researching gear I might buy instead of actually planning what I want to shoot. That habit did save me once, though. I spotted a price drop on a third-party prime the same week a new first-party lens was announced, and I understood immediately that the announcement had quietly devalued everything adjacent to it.