Industry Analysis
The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant
The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant I’ve been reviewing camera gear for over a decade, and I’ve never seen the market shift this fast. Not because of new Canon or Sony releases, but because of what’s happening before you even press the shutter button. Last month, I tested Google’s Pixel 9 Pro against a full-frame mirrorless setup costing three times as much. The Pixel took a backlit portrait in harsh midday sun—genuinely difficult lighting.