Camera Market

News

Sony's Premium Camera Gamble Is Actually Paying Off—Here's What It Means for Your Wallet

Sony’s Quiet Shift Away From Budget Competition I’ve been watching Sony’s camera lineup evolve over the past couple of years, and there’s something interesting happening that doesn’t get talked about enough: Sony is systematically abandoning the race to the bottom. Their recent flagships—the A7 V, A7R VI, and others—aren’t just iterative upgrades. They’re genuinely feature-packed cameras with equally substantial price tags to match. And here’s the kicker: it’s actually working for them, even while the rest of the industry is getting hammered by supply chain issues.

November 6, 2026

Industry Perspective

AI Is Killing The Value Of Photography Gear (And Here's How)

I write about photography deals for a living. I’ve spent fifteen years telling people which lenses are worth the money, which bodies hold their value, and which kit you can skip without regret. I want to be straight with you about something I’ve been watching happen for the past two years that I think is going to reshape this entire space. AI is eating gear value. Not all at once. Not in one product launch.

April 13, 2026

Industry Analysis

The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant

The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant I’ve been reviewing camera gear for over a decade, and I’ve never seen the market shift this fast. Not because of new Canon or Sony releases, but because of what’s happening before you even press the shutter button. Last month, I tested Google’s Pixel 9 Pro against a full-frame mirrorless setup costing three times as much. The Pixel took a backlit portrait in harsh midday sun—genuinely difficult lighting.

April 13, 2026