Camera Market

AI Is Killing The Value Of Photography Gear (And Here's How)
Industry Perspective

AI Is Killing The Value Of Photography Gear (And Here's How)

I write about photography deals for a living. I’ve spent fifteen years telling people which lenses are worth the money, which bodies hold their value, and which kit you can skip without regret. I want to be straight with you about something I’ve been watching happen for the past two years that I think is going to reshape this entire space. AI is eating gear value. Not all at once. Not in one product launch.

The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant
Industry Analysis

The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant

The Computational Photography Problem: Why Your Phone Camera Is Making Expensive Gear Irrelevant I’ve been reviewing camera gear for over a decade, and I’ve never seen the market shift this fast. Not because of new Canon or Sony releases, but because of what’s happening before you even press the shutter button. Last month, I tested Google’s Pixel 9 Pro against a full-frame mirrorless setup costing three times as much. The Pixel took a backlit portrait in harsh midday sun—genuinely difficult lighting.