Medium Format

Is the Hasselblad X2D + 90V the Greatest Portrait Setup Ever Built? Here's What $13K Actually Gets You
Video Tutorials

Is the Hasselblad X2D + 90V the Greatest Portrait Setup Ever Built? Here's What $13K Actually Gets You

I spend most of my working life arguing that you don’t need expensive gear to make great images. I’ve built my whole corner of the internet around that idea. So when a $13,000 camera-and-lens combo lands on my radar and I can’t immediately dismiss it, that’s worth paying attention to. In this Tony & Chelsea Northrup tutorial on the Hasselblad X2D 100C paired with the new 90mm f/2.5 V lens, Tony makes a case I found genuinely hard to argue with, not because of the price tag, but because of the specific things this system does that nothing else can do right now.

What Hasselblad Lenses Actually Deliver: A History and Real-World Print Test Breakdown
Video Tutorials

What Hasselblad Lenses Actually Deliver: A History and Real-World Print Test Breakdown

I’ll be honest with you - medium format has never been my world. My whole thing is finding the sharpest bang-for-the-buck glass and proving that a $200 lens can outperform its reputation. But every once in a while I sit down with content from the other end of the price spectrum, not because I’m about to drop five figures on a camera system, but because understanding what “best” actually looks like makes me a better reviewer of everything else.