GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

GoPro Just Got Sold to a Company That Didn't Exist Last Week — Here's What Actually Happened

I’ve spent years arguing that gear matters less than most people think. But even I’ll admit that who owns your gear matters quite a bit, especially when that company is on the edge of bankruptcy and just got acquired by a buyer that didn’t legally exist 48 hours before the deal was announced. When Tony Northrup dropped his breakdown of the GoPro acquisition, I cleared my morning and watched the whole thing.

What Tony & Chelsea Northrup's Portfolio Reviews Actually Teach You About Booking More Clients

What Tony & Chelsea Northrup's Portfolio Reviews Actually Teach You About Booking More Clients

I used to think a photography portfolio was just a place to dump your best shots. Gallery page, contact form, done. Then I spent a morning watching Tony and Chelsea Northrup tear apart real photographer websites on camera, and I realized I had been thinking about it completely wrong. A portfolio isn’t a gallery. It’s a sales page that happens to have pictures on it. Every design choice either builds trust with a potential client or quietly kills the booking.