Sony

Sony's Afeela EV Dream Dies in Development: What This Means for Tech Partnerships
News

Sony's Afeela EV Dream Dies in Development: What This Means for Tech Partnerships

Another High-Profile Tech Collaboration Bites the Dust I’m not going to sugarcoat this: Sony and Honda just pulled the plug on their Afeela electric vehicle line, and honestly, it’s the kind of spectacular failure that says a lot about the current state of ambitious tech partnerships. Both the Afeela 1 and Afeela 2 are officially dead. The companies announced they’re “reviewing business direction,” which is corporate-speak for “this wasn’t working and we’re cutting our losses.

Sony RX100 VII Finally Hits a Real Price Cut—Here's Whether It Actually Matters
News

Sony RX100 VII Finally Hits a Real Price Cut—Here's Whether It Actually Matters

A Rare Discount on Sony’s Pricey Compact I’ve been tracking camera deals long enough to know that meaningful discounts on premium compacts are genuinely hard to come by. So when I spotted the Sony RX100 VII sitting at $1,498—down from its usual $1,699.99 asking price—I actually paid attention. That’s a 12% cut, and it marks the lowest we’ve seen this camera priced all year. Look, I’m not going to pretend that $1,498 suddenly makes this an impulse buy for most people.

Sony Halts Memory Card Sales Amid Chip Crisis — What This Means for Your Wallet
News

Sony Halts Memory Card Sales Amid Chip Crisis — What This Means for Your Wallet

Sony Halts Memory Card Sales Amid Chip Crisis — What This Means for Your Wallet I’ll be blunt: this is bad news if you’ve been procrastinating on upgrading your memory card storage. Sony just announced it’s suspending orders for a significant chunk of its CFexpress and SD memory card lineup, effective March 27, 2026. The culprit? The same semiconductor shortage that’s been plaguing the tech industry for years now. The Details According to Sony’s official statement, supply constraints have gotten so tight that the company literally cannot fulfill demand “for the foreseeable future.

Sony 50mm vs Viltrox 85mm — Which Budget Portrait Lens Should You Buy?
Gear Reviews

Sony 50mm vs Viltrox 85mm — Which Budget Portrait Lens Should You Buy?

Sony 50mm vs Viltrox 85mm — Which Budget Portrait Lens Should You Buy? Here’s the thing about budget portrait lenses: everyone wants to tell you that “cheap gear will hold you back.” I call BS. I’ve shot with $200 lenses that out-performed $2,000 options in the hands of someone who actually knows what they’re doing. The real question isn’t whether budget lenses work—it’s which budget lens works best for what you’re actually going to shoot.

Is the Sony A7IV Still Worth It in 2026?
Camera Reviews

Is the Sony A7IV Still Worth It in 2026?

The Sony A7IV came out in late 2021. In camera years, that’s ancient. Sony has released the A7V, the A7CR, and a pile of other bodies since then. So why are people still buying the A7IV? Because it’s a genuinely great camera that now costs hundreds less than launch price. What the A7IV Does Well The 33-megapixel sensor hits the sweet spot — enough resolution for large prints and heavy crops without the massive file sizes of 50+ megapixel bodies.