Sony

News

Sony's RX10 V Shows Why Bridge Cameras Still Matter in 2024

Sony’s RX10 V Arrives, and It’s Actually Worth Your Attention Let me be straight with you: bridge cameras don’t get the respect they deserve. Everyone’s obsessed with full-frame this and mirrorless that, but Sony just dropped the RX10 V, and it’s a reminder that sometimes the boring choice is the smart choice. I’ve spent enough time with bridge cameras to know their biggest weakness isn’t performance—it’s perception. Photographers treat them like the compromise camera, the thing you buy when you can’t afford “real gear.

July 13, 2026

Deals

10 Best Mirrorless Camera Deals Right Now—And Why Summer's Actually Perfect for Buying

10 Best Mirrorless Camera Deals Right Now—And Why Summer’s Actually Perfect for Buying Look, I’ll be straight with you: summer isn’t typically when camera manufacturers drop bombshell announcements. But here’s what most gear websites won’t tell you—that’s exactly why now is one of the best times to actually buy a camera. Retailers are clearing inventory. Manufacturers are making room for fall releases. And we’re seeing legitimate discounts on genuinely excellent cameras, not just the usual “10% off” nonsense.

July 11, 2026

News

Sony a7R VI vs a1 II: The Real Winner Might Surprise You

Sony a7R VI vs a1 II: The Real Winner Might Surprise You I’ve spent the last few weeks comparing Sony’s two most ambitious full-frame cameras, and honestly? The marketing departments at Sony have done such a good job positioning these as different beasts that most people don’t realize how much they actually overlap. And that’s where things get interesting. The Spec Sheet Trap On paper, these two cameras look like they’re fighting for completely different users.

June 28, 2026

Opinion

Why I Switched from Canon to Sony (And What I Miss)

I shot Canon for eight years. Two bodies, five L-series lenses, a drawer full of accessories. Then I sold it all and went Sony. People ask me about this constantly, so here’s the honest, unfiltered version. Why I Left Canon Autofocus in video. I started doing more hybrid work — stills and video on the same shoot. Canon’s Dual Pixel AF was great for stills, but Sony’s real-time eye tracking in video was on another level.

April 2, 2026

Lenses

The Best Budget Lenses for Sony Mirrorless in 2026

Sony’s E-mount ecosystem has exploded with affordable lens options. Between Sony’s own budget line, Tamron, Sigma, and newer players like Viltrox and TTArtisan, you can build a capable lens kit without spending thousands. Here are the lenses that deliver the most value in 2026. Best Overall: Tamron 28-75mm f/2.8 Di III VXD G2 Price: ~$800 This is the lens I recommend to nearly everyone who asks. It covers the most useful focal range for everyday photography, it’s sharp across the frame, and f/2.

March 19, 2026

News

Sony's Afeela EV Dream Dies in Development: What This Means for Tech Partnerships

Another High-Profile Tech Collaboration Bites the Dust I’m not going to sugarcoat this: Sony and Honda just pulled the plug on their Afeela electric vehicle line, and honestly, it’s the kind of spectacular failure that says a lot about the current state of ambitious tech partnerships. Both the Afeela 1 and Afeela 2 are officially dead. The companies announced they’re “reviewing business direction,” which is corporate-speak for “this wasn’t working and we’re cutting our losses.

February 24, 2026

News

Sony RX100 VII Finally Hits a Real Price Cut—Here's Whether It Actually Matters

A Rare Discount on Sony’s Pricey Compact I’ve been tracking camera deals long enough to know that meaningful discounts on premium compacts are genuinely hard to come by. So when I spotted the Sony RX100 VII sitting at $1,498—down from its usual $1,699.99 asking price—I actually paid attention. That’s a 12% cut, and it marks the lowest we’ve seen this camera priced all year. Look, I’m not going to pretend that $1,498 suddenly makes this an impulse buy for most people.

February 23, 2026

News

Sony Halts Memory Card Sales Amid Chip Crisis — What This Means for Your Wallet

Sony Halts Memory Card Sales Amid Chip Crisis — What This Means for Your Wallet I’ll be blunt: this is bad news if you’ve been procrastinating on upgrading your memory card storage. Sony just announced it’s suspending orders for a significant chunk of its CFexpress and SD memory card lineup, effective March 27, 2026. The culprit? The same semiconductor shortage that’s been plaguing the tech industry for years now. The Details According to Sony’s official statement, supply constraints have gotten so tight that the company literally cannot fulfill demand “for the foreseeable future.

February 22, 2026

Gear Reviews

Sony 50mm vs Viltrox 85mm — Which Budget Portrait Lens Should You Buy?

Sony 50mm vs Viltrox 85mm — Which Budget Portrait Lens Should You Buy? Here’s the thing about budget portrait lenses: everyone wants to tell you that “cheap gear will hold you back.” I call BS. I’ve shot with $200 lenses that out-performed $2,000 options in the hands of someone who actually knows what they’re doing. The real question isn’t whether budget lenses work—it’s which budget lens works best for what you’re actually going to shoot.

February 21, 2026

Camera Reviews

Is the Sony A7IV Still Worth It in 2026?

The Sony A7IV came out in late 2021. In camera years, that’s ancient. Sony has released the A7V, the A7CR, and a pile of other bodies since then. So why are people still buying the A7IV? Because it’s a genuinely great camera that now costs hundreds less than launch price. What the A7IV Does Well The 33-megapixel sensor hits the sweet spot — enough resolution for large prints and heavy crops without the massive file sizes of 50+ megapixel bodies.

February 6, 2026