How to Actually Choose Your Next Lens (Without Getting Lost in Gear Lust)

How to Actually Choose Your Next Lens (Without Getting Lost in Gear Lust)

I spent an embarrassing amount of time last year researching lenses I couldn’t afford instead of actually shooting with the ones I had. Sound familiar? The problem isn’t that there’s too little information out there. It’s that most of it is written by people who are trying to sell you on a specific lens rather than help you figure out which one actually fits your situation. In this Peter McKinnon tutorial, he cuts through the noise with a deceptively simple framework that I wish someone had handed me when I was first building out my kit.