Lens Rental

Is Bokeh Fire the Smarter Way to Build a Lens Kit? Here's What JP Morgan Found Out
Video Tutorials

Is Bokeh Fire the Smarter Way to Build a Lens Kit? Here's What JP Morgan Found Out

I’ve spent a lot of money on lenses I barely use. There’s a tilt-shift sitting on my shelf right now that I’ve touched maybe four times in two years. Every time I look at it, I do the math: what that thing cost divided by the number of shoots it’s actually appeared on. It’s not a flattering calculation. So when JP Morgan over at The Slanted Lens dropped a review of a service called Bokeh Fire, I watched it twice.

What a $13,000 Lens Actually Teaches You (Even If You'll Never Own One)
Video Tutorials

What a $13,000 Lens Actually Teaches You (Even If You'll Never Own One)

I spend most of my time telling people they don’t need expensive gear. That’s not a bit or a brand position. I genuinely believe it. I shot a wedding on a $300 kit that ended up in print, and I’ve run blind tests where nobody could pick the $2,000 camera from the $500 one. So when I came across a tutorial where someone rents a $13,000 Canon 600mm telephoto just to chase dolphins in Malibu, my first instinct was to roll my eyes.