Prime Lens

35mm vs 20mm vs 24mm: A Real Shooter's Guide to Picking Your One Lens
Video Tutorials

35mm vs 20mm vs 24mm: A Real Shooter's Guide to Picking Your One Lens

One question shows up in every photography forum, every beginner Facebook group, every comment section I’ve ever been in: “Which lens should I buy first?” I’ve answered it so many times I basically have a copy-paste response saved. But the honest answer isn’t a product recommendation. It’s a process. And watching Pierre T. Lambert work through exactly this question on a Chicago rooftop shoot helped me articulate that process better than I ever had before.

Tamron SP 35mm f/1.8 Di VC First Look: Is This Budget-Friendly Prime Worth Your Attention?
Video Tutorials

Tamron SP 35mm f/1.8 Di VC First Look: Is This Budget-Friendly Prime Worth Your Attention?

I’ll be honest with you. When Tamron started pushing into the prime lens market, I was skeptical. Zoom lenses had always been their bread and butter, and primes are where manufacturers live or die on optical quality alone. There’s nowhere to hide. So when a KelbyOne tutorial featuring Tamron representatives doing a first look at the SP 35mm f/1.8 Di VC landed in my feed, I watched it less as a fan and more as someone running quality control.

Stop Paying $2K for a 35mm Prime — Viltrox is Disrupting the Market
News

Stop Paying $2K for a 35mm Prime — Viltrox is Disrupting the Market

The 35mm f/1.2 Problem Nobody Wanted to Solve Let’s be honest: the 35mm focal length is having a moment. Street photographers love it. Portraitists swear by it. Content creators are obsessed. But there’s been a massive elephant in the room — if you wanted a fast 35mm prime for Sony or Nikon full-frame cameras, you were looking at dropping between $1,800 and $2,500 on glass alone. That’s a tough pill to swallow, especially when you’re already investing in bodies and other lenses.