Video Tutorials

What a Year With the Fujifilm GFX 100 II Actually Teaches You About Medium Format
Video Tutorials

What a Year With the Fujifilm GFX 100 II Actually Teaches You About Medium Format

I’ll be straight with you: medium format has never been on my radar. My whole thing is proving that cheaper gear gets the job done, and a $7,500 camera body is basically the opposite of my brand. But lately I’ve been getting a steady stream of questions from readers who are actually considering the GFX system, either coming up from full frame or jumping back in after prices dropped. So when Joel Grimes dropped a full one-year retrospective on the GFX 100 II, I sat down and took notes.

What Hasselblad's Best Photos Actually Teach Us (Even If You'll Never Own One)
Video Tutorials

What Hasselblad's Best Photos Actually Teach Us (Even If You'll Never Own One)

I’ll be honest with you: I almost skipped this one. “Hasselblad Masters” sounds like content for people whose camera bodies cost more than my car. But I’ve been stuck lately on a specific problem, which is how to make technically solid images feel like they have weight. Sharp and well-exposed isn’t enough. I’ve got folders full of sharp and well-exposed. What I’ve been missing is intention. So I watched Karl Taylor’s breakdown anyway, and it cracked something open for me.